RAMBOOS™ NAMED 2022 PRODUCE INNOVATION AWARD WINNER!
The award-winning Legend of Ramboo™ character features seasonal adventures to make fruit appealing to kids
Miami, FL - Goldenberry Farms, a leading grower and exporter of tropical fruit, was named winner of the 2022 Produce Innovation Award in the USA for its “Legend of Ramboo™” presentation of rambutan. The kid-friendly packaging, merchandised in various sizes and price points, has been helping grocers to widen their local marketplace for lesser-known tropical fruit.
Grocers receive the most current presentation, beginning with “Splash of Summer Ramboos™,” and then continuing to “Spooky and Sweet Ramboos™.” The product takes a Holiday flair with ”Merry and Sweet Ramboos™,” and ends the annual season with a wintertime ski adventure, “Snowy and Sweet Ramboos™.”
“The feedback we have received on this packaging has been exceptional”, commented Carlos Leal, director of International Sales. “Produce buyers, and clients both really enjoy the colorful and fun presentation style. We have also seen that it has improved sales for grocers.”
Ramboo™ was originally used in school lunch programs to help make a “weird-looking” fruit more friendly. Since then, the program has expanded to offer various packaging styles as well as planned interactive games and features.
Goldenberry Farm’s consumer-friendly packaging features seasonal rotations to help pique interest in the fruit throughout the June-Feb season.
Goldenberry Farms™ rambutan is sourced from high-quality farms in Guatemala and Honduras, offering a growing season that begins in early June and continues until early February. Rambutan are also available from Vietnam and Mexico.
As with many of the Goldenberry Farms (GBF) products, grocers are offered a host of POS tools and merchandising options.
Merchandising tools include bins, shelf-talkers, QR codes, and digital promotion assets. Seasonal promos are also available.
The Produce Innovation Award is given annually by Produce Business Magazine - “From the latest spice and flavor combinations, wrapped in a convenient produce snack to packaging innovations that enhance sustainability, the Sixth Annual Produce Business Innovation Award winners brought their best to the table and store shelves.” (for more, click here)
For more information on kid-friendly packaging or to order, please click here
Goldenberry Farms™ is a grower, packer, exporter, and merchandiser of high-quality fruit. The company, known for its “Where Good Things Grow” approach to sustainable farming, focuses on the development of exotic, “better for you” tropical fruit and produce, and is involved in all levels of fruit development, with a commitment to helping promote fresh fruit as a healthy and fresh snack alternative globally.